Exhibitor Tips
Advertising
Attract interest in your stand at the Show and any special Show offers or new product launches by including references to them in your normal advertising. You could, for example, include"See us on Stand ___ at Destinations". You can download logo for your advertising and website here.
See us at Destinations: The Holiday& Travel Show - London
See us at Destinations: The Holiday& Travel Show - Birmingham
See us at Destinations: The Holiday & Travel Show - Birmingham & London
Appearance
With your goals in mind, design your stand to attract your target market with colour, motion, sound, bold graphics and benefits statements. Reading newspapers, eating lunch, smoking and conducting private conversations on the stand is not conducive to a successful Show!
Celebrities
If you have a famous customer, you have the makings of a great story for the press. You may even wish to invite celebrities to your stand. Let us know. Call Laura on +44 (0)20 7370 8348 or email laura.leveson@clarionevents.com
Competitions
Promotions and competitions are a great way to ensure you have a presence in the media during the run up to the Show. The more exciting and valuable the prize value, the better the media title and the coverage.
Discounts
Visitors love to see special Show offers and are attracted to stands that are obviously discounting products and services. There are also opportunities for you to pre-publicise your discounts on the Destinations website. Let us know if you're planning any special show discounts by calling Jaina on +44 (0)20 7370 8213 or email jaina.patel@clarionevents.com.
The marketing team will be sending its own email newsletters to prospective visitors. You can do the same to your email database and let them know of your special offers, products launches etc and include a link to the Show website. The marketing team can supply you with brief wording describing the Show.
Goals
Establish specific and measurable goals BEFORE you plan anything else and this will determine the design and activities that take place on your stand. These goals will also help you to decide what type of people to have on the stand. For example, do you want happy, persuasive sales people, or experts in their field who will provide sound advice?
Leaflets and Complimentary Tickets
Recent research has Shown that 83% of the most successful companies at a range of exhibitions (in terms of business generated and leads collected) were ones that took the trouble to mail their prospects and let their customers know what they were doing at the Show.
The marketing team can supply you with Destinations leaflets and complimentary tickets for mailings, to include with your brochures and/or product dispatch.
Press Office
The Press Office will be signposted from the entrance to the Show, and is open to exhibitors at from the afternoon of 30 Jan for Earls Court and 28 Feb for Birmingham and thereafter during the opening hours of the Show.
Press Packs
The Press Office will be the first point-of-call for all press visiting the event so please provide your press packs to the Press Office before the Show opens. Press packs can be as simple as a company brochure with a press release attached, informing the journalist of your latest news.
Clearly mark the press pack with your contact name, telephone number, address and the exhibition stand number so that press can easily find you.
Concise information, well presented,relevant to the Show, is what counts.
We recommend that you supply 10 press packs initially but it is advisable to keep a daily check on your packs to ensure that a supply is maintained.
Please remember to collect any remaining packs from the Press Office immediately after the Show closes on Sunday. They are undoubtedly valuable to your company and any left at close of play on Sunday will unfortunately be thrown away.
Press Releases
If you wish to issue a press release,one or two pages is most effective. It should be clearly dated (eg "For immediate release - 31 Jan 2008"). It should have an eye-catching headline, which leads into the release. The first paragraph should summarise the story with the next3 or 4 paragraphs substantiating the story. The press release should end with a contact name, telephone number, address and stand number and the word "- ENDS-", also include further information about photography/brochures, if available.
To make news of your involvement at the Show, consider the following angles:
New destinations/introduction of new services
Celebrity appearances - special events from your stand
Special giveaways or other promotions planned
You can post your press release on the Destinations website
Staff
Ensure that the stand staff are well trained - they need to understand your goals and how they play a specific role in achieving them. Thoroughly brief them on your products and objectives before the Show.
Stories
Make sure you let us know about anything you are doing which may be of interest to the press. Our team will be approaching national and regional print and broadcast media with feature ideas and offers of interviews - do you have a person who is an expert in a particular field, or a story which you think would be compelling?
Website Advertising
You can have an enhanced listing with additional product photos on the website, which allows you to have your listing highlighted and add a company logo and product image. A highlighted entry increases the likely number of hits your website entry will get, and gives you an additional opportunity to present your product and generate interest. Contact jaina.patel@clarionevents.com or call +44 (0)20 7370 8213 for more information
Website- Company Listing
The Exhibitor Listing is one of the most visited pages on the Destinations website. Make sure your company name details are there. You can access your page via the Exhibitor Zone to add, FOC, a company description, special offers, press releases, photograph and contact details. You will be given a unique log-in and password to access your page.
Your website
State on your website that you will becoming to the Show - include your stand number and any information on the special offers that you will be running. Include a link from your site to www.DestinationsShow.co.uk Use the See us At Destinations logo to promote your presence.