Audience Profile

Destinations attracts over 50,000* independent, discerning, affluent and passionate travellers across both the London and Birmingham Shows.

• 89% of visitors are ABC1
• 70% of Destinations London visitors come from London and the South East.
• 80% of Destinations Birmingham visitors are from the East and West Midlands

Key ACORN Profiles For Destinations Visitors Include:

Educated Urbanites

• High-income professionals
• Spend significant amounts on travel and take frequent holidays. They are likely to take long haul trips, and will either ski or seek sun in the winter
• Interested in theatre, the arts, classical music and eating out

Wealthy Executives

• Mix of middle-aged families, empty nesters and wealthy retired
• Take 2 or more holidays a year
• High income, enjoy comfortable lifestyles

Flourishing Families

• Wealthy families with mortgages
• Take regular holidays including long haul, skiing and summer sun
• Enjoy sports, playing golf, going to the gym
• High income, balance life between jobs and families

Prosperous Professionals

• Well-educated professionals
• Love travel
• Independent, adventurous and discerning
• Interested in theatre, the arts, classical music and eating out

Affluent Greys

• Empty nesters, retired couples
• Go on regular holidays
• Enjoy golf, gardening, walking, galleries/museums, theatre and food & drink
• Money and time to enjoy life
  
  "A worthy event to exhibit at for travel companies that wish to market to real travellers." Cox & Kings