Supporters
Exhibitor Tips
Advertising
Attract interest in your stand at the Show and any special Show offers or new product launches by including references to them in your normal advertising. You could, for example, include "See us on Stand ___ at Destinations".
Celebrities
If you have a famous customer, you have the makings of a great story for the press. You may even wish to invite celebrities to your stand. Let us know by contacting Rhona on +44 (0) 8453 131 713 or email rhona@smithandmonger.com.
Competitions
Promotions and competitions are a great way to ensure you have a presence in the media during the run up to the Show. The more exciting and valuable the prize value, the better the media title and the coverage.
Discounts
Visitors love to see special Show offers and are attracted to stands that are obviously discounting products and services. There are also opportunities for you to pre-publicise your discounts on the Destinations website. Let us know if you're planning any special show discounts by calling Helen on +44 (0)20 7370 8207 or email helen.gegan@clarionevents.com.
The marketing team will be sending its own email newsletters to prospective visitors. You can do the same to your email database and let them know of your special offers, products launches etc and include a link to the Show website. The marketing team can supply you with brief wording describing the Show.
Goals
Establish specific and measurable goals BEFORE you plan anything else and this will determine the design and activities that take place on your stand. These goals will also help you to decide what type of people to have on the stand. For example, do you want happy, persuasive sales people, or experts in their field who will provide sound advice?
Leaflets and Complimentary Tickets
Recent research has Shown that 83% of the most successful companies at a range of exhibitions (in terms of business generated and leads collected) were ones that took the trouble to mail their prospects and let their customers know what they were doing at the Show.
The marketing team can supply you with Destinations leaflets and complimentary tickets for mailings, to include with your brochures and/or product dispatch.
Press Office
The Press Office will be signposted from the entrance to the Show.
Press Packs
The Press Office will be the first point of call for all press visiting the event so please provide your press packs to the Press Office before the Show opens. Press packs can be as simple as a company brochure with a press release attached, informing the journalist of your latest news.
Clearly mark the press pack with your contact name, telephone number, address and the exhibition stand number so that press can easily find you. Concise information, well presented, relevant to the Show, is what counts. We recommend that you supply 10 press packs initially but it is advisable to keep a daily check on your packs to ensure that a supply is maintained.
Please remember to collect any remaining packs from the Press Office immediately after the Show closes on Sunday. They are undoubtedly valuable to your company and any left at close of play on Sunday will unfortunately be thrown away.
Press Releases
If you wish to issue a press release, one or two pages is most effective. It should be clearly dated (eg "For immediate release - 5 Feb 2010"). It should have an eye-catching headline, which leads into the release. The first paragraph should summarise the story with the next3 or 4 paragraphs substantiating the story. The press release should end with a contact name, telephone number, address and stand number and the word "- ENDS-", also include further information about photography/brochures, if available.
To make news of your involvement at the Show, consider the following angles:
- New destinations/introduction of new services
- Celebrity appearances - special events from your stand
- Special giveaways or other promotions planned
- You can post your press release on the Destinations website
Stories
Make sure you let us know about anything you are doing which may be of interest to the press. Our team will be approaching national and regional print and broadcast media with feature ideas and offers of interviews - do you have a person who is an expert in a particular field, or a story which you think would be compelling?
Website – Your Company Listing
The Exhibitor Listing is one of the most visited pages on the Destinations website. Make sure your company name details are there. You can access your page via the Exhibitor Zone to add, FOC, a company description, special offers, press releases, photograph and contact details. You will be given a unique log-in and password to access your page.
Your website
State on your website that you will becoming to the Show - include your stand number and any information on the special offers that you will be running. Include a link from your site to www.DestinationsShow.com. Use the See us At Destinations logo to promote your presence.
