Why Exhibit?

Whether you're a tourist board, airline, operator or hotelier, Destinations is the most cost-effective way to create real response from your target market. It is the ideal opportunity to meet customers, sell travel products and build your brand.

With over 50,000* eager visitors attending both London Earls Court and Manchester, Destinations is the leading consumer Show for discerning travel connoisseurs hungry for inspiration and information. As an exhibitor, the Show offers an unrivalled opportunity to meet this savvy market.

No other form of marketing delivers existing and potential customers to your company and allows you direct, face-to-face access to them. Visitors to the Show will not be coming to window shop. They will be coming to learn about the destinations, products and services that are available to them.

Delivering the audience

The marketing strategy is designed for maximum exposure amongst the Show's key audience. The comprehensive campaign reaches across key media channels, forms powerful partner alliances, and taps into Clarion Events' database of high spending consumers.

It includes:

• Extensive promotion and coverage with our title media partner
• High-profile advertising campaign via the national and regional press, specialist travel publications, lifestyle titles and online
• Radio campaigns targeting the core visitor groups across key stations
• Outdoor advertising via London Underground and prominent poster sites
• Extensive direct mail, email marketing and leaflet distribution campaign (over one million pieces) through partners, retail outlets and targeted databases
• Public relations – a dedicated high-profile campaign across all mediums, designed to drive visitors to the Show