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Nick Pulley

Nick Pulley

Founder, Selective Asia

Nick's love affair with South-East Asia began whilst travelling at the tender age of 17 and he has since returned many (many) times. His lifelong passion for travel has taken him from the deserts of Namibia to the frozen tundra of the Canadian Arctic, but his heart remains firmly in Asia. He’s worked and lived in Thailand, travelled extensively throughout the entire Asia region, even skipping the flights on occasion and travelling by train from Moscow, via Siberia, through Mongolia, China and Tibet.

Nick founded Selective Asia in 2005 out of a desire to build a company offering that same backpacker energy, and the chance to make genuine connections, to a broader diversity of travellers. Designing and delivering bespoke, independent-style travel to time-shy, inquisitive travellers has been his, and Selective Asia’s, journey ever since.

Since then Selective Asia has gone from strength-to-strength. A three time winner of Wanderlust’s top tour operator award and recommended by publications such as The Telegraph, The Financial Times and Sunday Times Travel Magazine.

Selective Asia is a B Corp and Nick is on the board of Travel by B Corp, a collective of like-minded UK based travel organisations, influencing positive change across the tourism industry. 

When not in Asia, Nicks loves to feed my appetite for adventure closer to home with weekends spent bike-packing in Sussex and Kent, climbing trips in Scotland, and long walks on the South Downs near his home in Brighton.

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