We're delighted to announce a strengthening of our iconic brand Hurtigruten Norway (which celebrated 130 years of operating the original Norwegian Coastal Express this summer) - which continue with the iconic name but simplified to just “Hurtigruten”.

This maintains the same name as when it first launched in 1893, signifying “the fast route” in Norwegian. “The name Hurtigruten is synonymous with travel in Norway, just as it has been a renowned travel brand for over 130 years.