We’re thrilled to announce the launch of Destinations Discovery, a brand new section dedicated to authentic travel experiences. On the first floor of Olympia, join us to be part of the line-up of exhibitors offering the very best in off-the-beaten track activity and adventure tours – from jungle trekking or diving, to embracing new cultures and experiences. Discovery is where you’ll meet an audience hungry for genuine travel from true insiders.
An Unmissable Immersive Experience
Discovery’s unique location, simultaneously ensures it is both apart from the Destinations Show as well as, reassuringly, a part of it. This will enable us to curate a unique approach to the design and presentation of Discovery, whilst sitting seamlessly within the Destinations brand. Visitors will be part of a truly immersive experience, with features specifically designed to enhance their travel potential. They will:
- Enjoy experiential tastings of world food and drink
- Connect, socialise and share with like-minded people at the Travellers’ Bar
- Gather travel inspiration and insight through dedicated expert seminars
- Get ideas and advice at one-to-ones with travel journalists and bloggers
An Unmissable Opportunity
As Discovery will form part of the Destinations Show, you will be immediately gain access to the 21% of our current visitor base who are already 35 and under, with a strong interest in authentic adventure experiences – this represents 10,519 travellers.
Discovery will also benefit from its own, individual marketing effort focussed on driving thousands of new travellers through the doors. With a strong focus on digital, we will undertake a content-led, aspirational campaign with regular blogs from key influencers, engaging social media posts across key platforms and showcases for our participating exhibitors and sponsors.
Plus, exhibiting at the show provides you with access to all the additional complimentary benefits available, giving your brand exposure in front of our existing 71,000 highly engaged and dedicated audience.
What We Know Already About Our Exciting Audience...
Their annual spend on travel per person is £3,438
This equates to £36,164,322 per year
Their top five holiday types in order are:
Adventure & Activity | City | Culture | Relaxation & Beach | Walking