Be Part Of The UK's Largest Consumer Travel Event

Trusted by travellers for over a quarter of a century Destinations: The Holiday & Travel Shows, in association with The Times and The Sunday Times, have established themselves as the leading consumer events within the travel market.

In 2025, Destinations Olympia London and Manchester Central attracted 80,000 active, passionate and affluent travellers, looking to discover the very best in new travel experiences and the latest hotspots.

Exhibiting at the shows gives your business access to these customers as they actively plan and book their journeys for the year ahead and beyond.

NEXT SHOW IN THE NORTH: 15 - 18 January 2026, Manchester Central

NEXT SHOW IN THE SOUTH: 29 January - 1 February 2026, Olympia London

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Hear From Our Exhibitors


 

81%

of visitors are more likely to buy from travel brands they met at Destinations  

76%

are asked for holiday advice by family and friends

89%

of visitors would recommend the brands they meet at the show to friends and family

Benefits of Exhibiting

The two Destinations events showcase over 600 brands spanning tourist boards, tour operators, travel agents, airlines and more, giving visitors ample opportunity to research, plan and find inspiration for their holidays.

  • Meet face-to-face with over 80,000 affluent and passionate travellers
  • Generate bookings both onsite at the event and afterwards
  • Build brand awareness
  • Align your brand with over 600 of the best travel operators, travel agents, tourist boards, airlines, hotel groups and more
  • Align your brand with the leading publications in travel including The Times and The Sunday Times
  • Benefit from the extensive marketing campaign for the shows

Average Age

The average age of the Destinations visitor is 62 years

Annual Spend

On average, our visitors plan to spend £6,915 on holidays per person in the coming year

Total Spend

£211 million: the estimated total spend on travel, in 2024 by Destinations Manchester visitors

Our Visitors

Destinations: The Holiday & Travel Show has a proven track record of delivering unrivalled numbers of active, passionate and affluent travellers.
A recent survey carried out in February 2025 amongst past attendees of Destinations Manchester showed the following results...

86%

of visitors fall within the top 4 ACORN categories:  Luxury Lifestyles, Established Affluence, Thriving Neighbourhoods, Steadfast Communities

87%

definitely or likely to attend the next Destinations Manchester 

£6,915

average spend on holidays per person for 2024

I exhibited at both Destinations Manchester & London for the first time and given the cost involved, was nervous. However I’m so glad I took the gamble, I have such a strong pipeline of leads for the next 12-24 months, which I would never have got otherwise. I also feel I’ve been able to access clients I wouldn’t otherwise be able to.
Saadia Baber, Founder, Xperience Pakistan
The two Destinations shows (Manchester & London) are great shows for us to promote Cyprus as an amazing holiday destinations for UK travellers and both events are an important part of our events calendar. We get excellent footfall on our stands at both shows, and we find visitors are highly engaged and focused on finding out more information that helps them plan their trips to Cyprus.
Costas Katsellis, Sales and Marketing Officer, Deputy Ministry of Tourism Cyprus Tourism
We love exhibiting at Destinations year after year. It delivers an amazing attendance that keeps us busy throughout the event. The diversity of exhibitors, coupled with the amazing inspiration that can be found on the stages creates a perfect, vibrant environment to promote Malta to UK travellers.
Louise Zammit, Visit Malta