Saudi Arabia is travel’s newest discovery — a destination that only opened its doors to international tourism in 2019 and still feels very much undiscovered. As one of the world’s most diverse and dynamic destinations, it offers travellers the chance to experience a land of breathtaking contrasts, deep heritage, and warm Saudi hospitality.

From the Red Sea’s untouched coral reefs and new luxury island resorts to the Golden Triangle of Riyadh, AlUla and Jeddah, every journey through Saudi reveals something extraordinary. Ancient heritage sits alongside a bold modern vision — from AlUla’s awe-inspiring UNESCO World Heritage Site of Hegra to Riyadh’s glittering skyline and Jeddah’s vibrant waterfront. Visitors can explore bustling souks, cutting-edge art districts and dramatic desert landscapes, or simply unwind in world-class hotels along the Red Sea coast.

Driven by visionary projects such as The Red Sea, Diriyah and Jeddah’s historic Al-Balad district, Saudi Arabia is shaping the future of global travel while preserving its authenticity and soul. With expanding flight connections, a seamless e-visa system, and year-round sunshine, it has never been easier to visit a country that feels new, authentic, and endlessly inspiring.

Saudi Arabia is a destination that truly has something for everyone — from heritage and adventure to wellness and luxury. Yet, it is the genuine warmth and hospitality of the Saudi people that leave the greatest impression.