Be Part Of The UK's Largest Consumer Travel Event

Trusted by travellers for over a quarter of a century Destinations: The Holiday & Travel Shows, in association with The Times and The Sunday Times, have established themselves as the leading consumer events within the travel market.

In 2025, Destinations Olympia London and Manchester Central attracted 80,000 active, passionate and affluent travellers, looking to discover the very best in new travel experiences and the latest hotspots.

Exhibiting at the shows gives your business access to these customers as they actively plan and book their journeys for the year ahead and beyond.

NEXT SHOW IN THE NORTH: 15 - 18 January 2026, Manchester Central

NEXT SHOW IN THE SOUTH: 29 January - 1 February 2026, Olympia London

Hear From Our Exhibitors

Book Your Stand

We have now introduced a self-service application system that makes it easier than ever to apply and book your stand. With this innovative system, you can:

BOOK A STAND
 

  • Explore stand locations: View the show layout and choose the best spot for your brand
  • Instant pricing information: Check prices for both space only and shell scheme options and book your stand at your own pace with instant confirmation


 

Get In Touch

Alternatively, if you would like to speak to a member of the team to find out more information, click here below:

ENQUIRE HERE

 

  • Quick and easy application:  complete your application in just a few simple steps and get a response from a member of the team. 

87%

of visitors are more likely to buy from travel brands they met at Destinations  

79%

are asked for holiday advice by family and friends

89%

of visitors would recommend the brands they meet at the show to friends and family

Benefits of Exhibiting

The two Destinations events showcase over 600 brands spanning tourist boards, tour operators, travel agents, airlines and more, giving visitors ample opportunity to research, plan and find inspiration for their holidays.

  • Meet face-to-face with over 80,000 affluent and passionate travellers
  • Generate bookings both onsite at the event and afterwards
  • Build brand awareness
  • Align your brand with over 600 of the best travel operators, travel agents, tourist boards, airlines, hotel groups and more
  • Align your brand with the leading publications in travel including The Times and The Sunday Times
  • Benefit from the extensive marketing campaign for the shows

Average Age

The average age of the Destinations London visitor is 55-64 years

ANNUAL SPEND
On average, our visitors plan to spend £7,821 on holidays per person in the coming year

Total Spend

£386 million: the estimated total spend this coming year by Destinations London visitors

Our Visitors

Destinations: The Holiday & Travel Show has a proven track record of delivering unrivalled numbers of active, passionate and affluent travellers.
A recent survey carried out in February 2025 amongst past attendees of Destinations London showed the following results...

86%

of visitors fall within the top 3 ACORN categories:  Luxury Lifestyles, Established Affluence,
Thriving Neighbourhoods

93%

definitely or likely to attend the next Destinations London

£7,821

average planned spend on holidays per visitor for 2025

After a great experience at our first Destinations Show in 2023, Travelzoo returned this year as sponsors of The Travel Stage. That extra opportunity provided us with an excellent level of brand exposure and was the perfect platform to showcase our brand. Footfall to the stand as abundant and high quality throughout. Being at Destinations meant we were able to meet and chat to both existing customers face to face, but also able to sign up lots of new Travelzoo members. We felt supported throughout and gained several pieces of press coverage via the show’s PR team. We’re looking forward to future shows!
James Clarke, General Manager, Travelzoo
I exhibited at both Destinations Manchester & London for the first time and given the cost involved, was nervous. However I’m so glad I took the gamble, I have such a strong pipeline of leads for the next 12-24 months, which I would never have got otherwise. I also feel I’ve been able to access clients I wouldn’t otherwise be able to.
Saadia Baber, Founder Xperience Pakistan
We love exhibiting at Destinations year after year. It delivers an amazing attendance that keeps us busy throughout the event. The diversity of exhibitors, coupled with the amazing inspiration that can be found on the stages creates a perfect, vibrant environment to promote Malta to UK travellers.
Louise Zammit, Visit Malta
Our first Destinations London was a great success! It provided the right platform and audience for Emirates Holidays’ first B2C event. We were very busy throughout the four days, and we couldn’t have asked for more in terms of the quality of the visitors – all enthusiastic travellers planning and booking their next trips. The organising team provided excellent support in the run up to and during the show, which meant we were able to make the most of all the excellent opportunities available for increasing brand exposure and driving visitors to our stand.
Anita Kongson, Managing Director Emirates Holidays U.K. & Ireland
London provides Trailfinders with a unique opportunity to engage with travel enthusiasts who are both longstanding clients and new to our business. We’re always delighted with the number of visitors as well as the calibre of the show and the other exhibitors. The organisers and contractors are always supportive and approachable and we feel that the layout of the show works well. Trailfinders looks forward to many more successful events at Destinations London and is glad of the special PR opportunity it affords.
Rebecca Buttall
Marketing Assistant Manager, Trailfinders
We were apprehensive to participate for the first time not knowing what to expect. The quality of the visitors delivered was outstanding, we generated business and business leads from the first day. Excellent organisation of the event and excellent communication from the team. Needless to say we have already booked for both shows next year.
Aura Tatu, Mistral Hotel Solo Holidays