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Wendy Wu

Wendy Wu

Founder , Wendy Wu Tours

Wendy Wu is a travel trailblazer and one of the most influential women in global tourism today. As Founder and CEO of Wendy Wu Tours, she transformed a bold dream into a world-leading touring brand, taking travellers to more than 44 countries across Asia, the Middle East, Africa, and South America.

For over 25 years, Wendy has led the way in unlocking the Wonders of the World – from the Great Wall of China and Japan’s cherry-blossomed temples to the drifting magic of the Mekong, the golden glow of the Nile, the rose-red canyons of Jordan and the spice-filled souks of Morocco.

Her name has become synonymous with extraordinary journeys – tours that don’t just visit the world’s icons, but reveal the heart, soul, and humanity behind them. A proud member of the British Travel Industry Hall of Fame, Wendy’s pioneering spirit and unstoppable energy have redefined how we explore the planet.

In 2025, her remarkable achievements were recognised once again when she was crowned Female Trailblazer of the Year at the Business Leader Growth 500 Awards – a fitting tribute to a woman whose passion and vision continue to inspire a new era of discovery and adventure.

 

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